Matterport 3D Virtual Tours

Today’s customers are well-informed, technologically savvy, and have high expectations when choosing a company to work with. In any digital marketing strategy, virtual tours add a layer of depth. Websites provide information about your products and services, but virtual tours let visitors see and experience them first-hand.

Studies from 2021 reveal that 67% of people want more businesses to offer virtual tours. In addition to that, customers aged 18 to 34 have a 130% higher likelihood of booking properties with virtual tours, and customers spend five to 10 times more on websites with virtual tours. When it comes to marketing, this functionality is in high demand.

There is no doubt about it: virtual tours are crushing the marketing world at the moment.

With 3D virtual tours becoming more and more popular by the day, it is certain that everyone will aim to get a digital twin of their venue within 3 years.

Today, you can be one of the first—based on our recent market research, there are less than 300 live websites in Ireland offering Matterport 3D Virtual Tours.

There are many reasons why Matterport virtual tours are a hot commodity right now. Among other things, they’re fun, and they use a form of media that is exciting and appealing to customers. Each virtual tour comes with a powerful suite of features including doll house view, floor plans, guided tours, and more.

Studies show that 3D virtual tours generate around three times the engagement of standard 2D photos. So, in the highly competitive rental, retail and hospitality industry, adding a 3D tour is a great way to boost listing engagement, bookings, and sales. Offering something new, interesting, and appealing to the eye will create intrigue and enable you to elevate the promotion of your venue with 3D virtual tours that increase bookings, drive higher occupancy, and increase engagement.

Customers usually know what they want when they are looking for a product or service. So, if your tour presents all they are looking for, the customer will immediately call you to make a purchase.

Embedding virtual tours on your website offers a fantastic opportunity to keep visitors longer on your site. By uploading a virtual tour on the website, you can encourage more interaction and engagement with your visitors. As a result, search visibility will be boosted, especially when combined with Google Street View.

You should remember that longer time spent on a site means a greater likelihood of a purchase or reservation, plus better SEO.

Besides your website, Google My Business is the most important platform to post your virtual tour. Google prioritizes 360-degree tours, so you rank higher in their search results. A Matterport 3D model published to Google Street View gives customers an inside look at your business and allows them to learn more directly from your Google profile.

The importance of having a good search listing cannot be overstated, particularly for local businesses in today’s world. Publish to Google Maps & Google Street View to connect with local customers looking for nearby stores or attractions. 

Staying on top of space layout planning can be simple and cost-effective with 3D tours of properties and assets. Accurately measure anything within your 3D model – from room sizes and doorways to elements in the space itself. By using Measurement Mode, you can eliminate multiple visits to the physical site and save time.

Make sure that furniture or equipment will fit in a particular space, or even through a door, at any time. Your clients will appreciate knowing how spacious your space is even more if you share your measurements with them.

Employees also can benefit from 3D walkthroughs of your store. New or visiting employees can gain access to your venue from their own devices, also helping new employees easily to learn and understand the flow of the space without the hassle of arranging on-site tours.

Time required to train new recruits is minimized, which saves time and money.

While most virtual tours work by simply switching between 360 images, Matterport tours walk you through the location and bring a whole new level of interaction and appearance. Each virtual tour comes with a powerful suite of features including doll house view, floor plans, guided tours, and more.

Now let’s have a quick look at what our Matterport packages include.

– 3D virtual walkthrough
– Doll house view
– Floor plan view
– Measurement tool
– Guided tours (highlight reels)
– Mattertags
– Room labels
– VR headsets compatibility, – 360-degree external scans
– Google Maps & Google Street View integration
– 4K resolution still images, including panorama images
– Social media teaser videos exported from Matterport
– Professional schematic floor plans
– Instructions