- Brand values: The logo should accurately reflect the company’s brand values, such as professionalism, reliability, and expertise in business management.
- Visual style: The logo should appeal to the company’s target audience, such as business owners or executives looking for assistance with managing their operations.
- Versatility: The logo should be adaptable and work well in a variety of contexts, including on websites, business cards, and marketing materials.
- File formats: The final logo should be delivered in a variety of file formats, including vector formats (such as EPS or AI) for high-quality printing, as well as web-friendly formats (such as PNG or JPG) for use on the internet.