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Smock Alley Theatre


Matterport virtual tour of theatre

Explore the beauty and versatility of Smock Alley with a Matterport 3D virtual tour. Plan your special event at a unique, historical venue in Dublin city centre.


Smock Alley Theatre, Dublin


Smock Alley is a 17th-century building that has been restored and transformed into a thriving arts venue in Dublin City Centre. With its two theatres and versatile event space, Smock Alley has established itself as a vital resource within the Irish theatre community since opening in 2012. Smock Alley's management team approached us, a leading 3D virtual tour company, with the goal of creating an immersive online experience to showcase their unique venue to potential clients.


Smock Alley's management team realised that while their website showcased the venue's beauty and historical significance, it didn't provide a comprehensive understanding of the space. Prospective clients were unable to visualise the space and understand its versatility. The team wanted to enhance their website to create an immersive experience that would allow clients to explore the venue as if they were there in person.


We proposed creating a 3D virtual tour of Smock Alley to provide prospective clients with an in-depth, immersive experience of the venue. We used Matterport technology to capture every corner of the venue, creating a complete and accurate digital replica of the space. The virtual tour allowed clients to explore the venue at their own pace and get a feel for the space's atmosphere. We also added multimedia features such as images and videos to enhance the tour's experience and provide further insight into the venue's unique offerings.


The 3D virtual tour of Smock Alley was a resounding success. The virtual tour allowed potential clients to explore the venue from the comfort of their own homes, providing an immersive and comprehensive experience that was previously impossible. The tour received positive feedback from clients, who were impressed with the level of detail and interactivity. The multimedia features also proved to be a valuable addition, as they allowed clients to visualise how the space could be transformed for their specific event needs.


The 3D virtual tour project for Smock Alley was a great success, providing clients with an immersive, comprehensive experience of the venue. The project showcased the effectiveness of 3D virtual tours in the events industry, demonstrating how they can provide a powerful tool for venues to showcase their unique offerings and secure bookings.