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As a real estate agent or property manager, it's important to have a comprehensive marketing strategy in place to showcase your listings to potential buyers or renters. One effective tool that you can use in your marketing efforts is virtual tours, which allow customers to explore your properties in detail without having to physically visit them.
But how can you effectively market virtual tours to your target audience?
You can market your business effectively with a virtual tour, but only if you do it right. No doubt virtual tours are becoming more popular across different industries, but finding a good way to market virtual tours helps maximize your results.
Setting clear marketing goals is the first step, which helps you determine what you are hoping to accomplish with this marketing solution.Think about why you are adding this feature. In what ways will it help your consumers reach their goals? More importantly, what goals do you want them to achieve?
If you offer Matterport 3D virtual tours for your business, it's important to have a marketing strategy in place to promote them and drive more business. In this article, we'll explore a range of online and offline strategies that you can use to effectively promote your virtual tours and reach a wider audience.
When it comes to online marketing, the first thing you should consider is where your audience is likely to notice what you're offering. Take into account the platform where your target audience spends most of their time.
Use social media platforms to share your virtual tours. Platforms like Facebook, Instagram, and Twitter are great places to share your virtual tours and reach a wider audience.
Despite the fact that Facebook is the only platforms that allows viewing of 360 images, there are several other smart ways you can showcase your virtual tour on your platforms.
For Instagram, Twitter you can screen record the navigation through your virtual tour and include a web link in the narration of your post for customers to see more. Be sure to use relevant hashtags and tag any relevant industry partners to increase visibility.
Optimize your website for virtual tours. Make sure that your virtual tours are easily accessible and prominently featured on your website. This will help potential buyers or renters find your tours more easily and increase the chances that they will engage with your listings.
A fantastic opportunity to keep your website visitors longer. Embedding virtual tours on your website offers a fantastic opportunity to keep visitors longer on your site, and Matterport makes it really easy. Copy/paste is all it takes.
By uploading virtual tour on the website you can encourage more interaction and engagement with your visitors. As a result, search visibility will be boosted, especially when combined with Google Street View.You should remember that longer time spent on a site means a greater likelihood of a purchase or reservation, plus better SEO.
Blogs are a very effective way to promote virtual tours, particularly those that are frequented by your target audience. One effective way to do this is by using interactive ads that showcase your virtual tours. This allows readers to get a feel for what your tours are like without leaving the blog, which can be a great way to engage potential customers and encourage them to visit your website or contact you for more information.
Besides your website, Google My Business is the most important platform to post your virtual tour. Google prioritizes 360-degree tours, so you rank higher in their search results.
Google Maps and Street View are used 44% of the time when people search for the service or product you offer and generate twice as much interest.
If you offer Matterport 3D virtual tours for your business, email marketing can be an effective way to promote them and drive more business. While you usually cannot embed a virtual tour directly in an email, there are several strategies you can use to incorporate them into your email marketing campaigns.
One option is to create a thumbnail image with a link to your Matterport showcase, which allows readers to preview the tour without leaving their email. You can also include a GIF from a screen recorded virtual tour navigation, or a URL or QR code that leads directly to the tour. Another approach is to include a tour link in your email signature, which can be a subtle but effective way to promote your tours to all of your email recipients.
By using a combination of these strategies, you can effectively leverage Matterport virtual tours in your email marketing efforts and reach a wider audience.
If you're looking for a quick and easy way to reach potential customers, consider sending them a link to your website via SMS or WhatsApp.
To increase the chances of them clicking on the link, be sure to include an eye-catching image that will make them want to learn more. By following these tips, you can effectively use SMS and WhatsApp to drive traffic to your website and increase your chances of making a sale.
Promote your virtual tour offline through print materials like flyers, magazines, and newspapers. Include a QR code that customers can scan to access the tour directly, or provide a memorable URL for them to type into their browser.
To make the link even easier to remember, consider adding the virtual tour to its own dedicated page on your website, accessible through a URL like www.yourwebsite.ie/vr.
This will allow users to easily find and access your virtual tour without the need for a URL shortener.