Case Study: Building Aura Bliss – A Premium Candle Brand from Concept to Storefront
- Client: Aura Bliss
- Sector: Artisan Candles & Natural Skincare
- Services Provided: Branding, Shopify eCommerce, Product Design, Print Collateral, SEO, Event Marketing
Overview
Aura Bliss began as a small-batch candle and soap business with a clear vision: to offer beautifully crafted, natural products with long-lasting fragrance and high-end appeal. Advanced Solutions helped turn that vision into a cohesive, market-ready brand through digital strategy, eCommerce, and complete branding design—both online and offline.
Goals
- Launch a modern, mobile-first Shopify website
- Develop an elegant and recognisable brand identity Artisan Candles & Natural Skincare
- Create standout physical marketing and packaging assets
- Support both B2C and B2B growth through digital and in-person sales tools
- Optimise for SEO and product discoverability
Our Approach
- Brand Identity & Design
- Created the Aura Bliss logo and full brand suite (colour palette, typography, icons)
- Designed and printed business cards, thank you cards, and product labels
- Developed luxury sticker sets and branded tissue wrapping for packaging
- Styled product shots and designed printed A4 concept boards for trade buyers
- Website & Online Store (Shopify)
- Customised the Shopify Learts theme for a clean, feminine aesthetic
- Developed collection pages (e.g., Wax Bouquets, Gift Sets, Seasonal Releases)
- Built in custom sliders, secure checkout, and newsletter signup
- Added product bundles and dynamic discount features for gifting options
- Print Marketing & Event Assets
- Designed a roller banner stand for pop-up stalls and retail events
- Designed table banners and display cards for visual merchandising
- Created retail flyers, gift set inserts, and QR-code linked brochures
- Supported visual design for sales at Scotch Hall and other physical locations
- SEO & Organic Visibility
- Wrote all product titles, meta descriptions, and alt text with SEO in mind
- Connected Google Search Console & Analytics
- Added structured data (schema) to support search engine crawling
- Created dedicated landing pages for campaigns like Mother’s Day & Christmas
- Social Media Setup & Integration
- Set up and branded Instagram and Facebook
- Connected Instagram shopping and product tagging
- Created highlight covers and bio copy to match brand tone
- Designed initial launch content and story templates
- Linked social channels to Shopify for seamless shopping integration
- Strategic Support
- Helped prepare product catalogues and outreach packs for florists and boutiques
- Supported QR code content linking physical bouquets to branded landing pages
- Worked on seasonal launches, influencer messaging, and social media assets
Results (First 3 Months)
- 300% boost in sales after introducing wax flower bouquets
- Secured new B2B buyers including florists, cafes, and gift shops
- Consistent sales at in-person events, thanks to strong branding & display assets
- Shopify product pages ranked in top results for niche candle-related keywords
- A highly polished, consistent brand now recognisable across print, packaging, and web
Client Feedback
Deliverables Summary
✅ Logo & brand identity
✅ Shopify eCommerce store
✅ SEO setup & product optimisation
✅ Business cards, thank-you cards, stickers, packaging
✅ Flyers, table banners, roller stand banner
✅ Gift set brochures, printed A4 concept designs
✅ Product catalogues for wholesale buyers
Conclusion
Advanced Solutions helped elevate Aura Bliss from homemade craft to boutique brand. With strategic design across digital and physical touchpoints, we delivered a professional, scalable foundation for growth—turning a local idea into a standout offering ready for both online success and shelf appeal.
Honestly, I couldn’t believe how good everything looked once it was done. From the website to the banners and cards, everything feels so professional. The wax bouquets have taken off, and we’ve had such lovely feedback. People are really showing interest and it’s opened up new opportunities we hadn’t expected.
Gordana Founder of Aura Bliss