How Virtual Tours Improve Google Business Profile Performance
For most Irish businesses, Google Business Profile is one of the most important online marketing tools.
It is often the first place potential customers see:
- Your opening hours
- Reviews
- Photos
- Location
- Contact details
But many businesses do not realise that adding a Matterport virtual tour can dramatically improve how their Google profile performs.
In this article, we explain exactly how virtual tours help your Google Business Profile attract more attention and more customers.
What Is Google Business Profile?
Google Business Profile is the free listing that appears when someone searches for your business on Google or Google Maps.
It allows customers to:
- Find your location
- See photos
- Read reviews
- Get directions
- Contact you directly
For local businesses in Ireland, it is one of the most powerful digital marketing tools available.
To learn more about how we help businesses optimise their online presence, visit: SEO Optimisation
Why Google Loves Interactive Content
Google wants to show users the most helpful and engaging information possible.
Profiles that include rich content like:
- High-quality images
- Regular updates
- Customer reviews
- Interactive elements
tend to perform better in local search results.
A Matterport virtual tour is one of the most engaging pieces of content you can add to your profile.
Increase Customer Engagement
When a virtual tour is connected to your Google Business Profile, visitors can:
- Explore your premises
- Walk through rooms
- View layouts
- Understand your space
This keeps people on your listing longer.
The more time users spend interacting with your profile, the stronger the signal Google receives that your business is relevant and interesting.
Stand Out in Local Search Results
Most Google Business Profiles only include basic photos.
Adding a virtual tour instantly makes your listing:
- More professional
- More trustworthy
- More engaging
- More memorable
When potential customers compare several businesses, the one with a virtual tour usually stands out immediately.
This can be the difference between getting a booking or losing a customer to a competitor.
Build Trust and Transparency
Customers like to know what to expect before they visit a business.
A virtual tour removes uncertainty by showing:
- The real interior
- The layout
- The atmosphere
- The size of the space
This transparency builds confidence and makes people more comfortable choosing your business.
Reduce Customer Questions
Many customer questions can be answered directly through a virtual tour, such as:
- What does the place look like?
- Is there enough seating?
- What is the layout like?
- Is it suitable for groups?
By answering these questions visually, you reduce friction in the decision-making process.
Improve Click-Through Rates
Businesses with better Google profiles tend to get:
- More clicks to their website
- More phone calls
- More direction requests
- More enquiries
A Google Business virtual tour encourages users to interact with your listing rather than scrolling past it.
This increased activity can lead to more real-world customers.
Perfect for Many Types of Irish Businesses
Adding a virtual tour to Google Business Profile works especially well for:
- Restaurants and cafes
- Hotels and guesthouses
- Bars and pubs
- Gyms and studios
- Retail stores
- Event venues
- Offices
- Salons and spas
If your business has a physical location, a virtual tour can improve how you appear on Google.
To see real examples of virtual tours we created for Irish businesses, visit: Virtual Tours Portfolio Page
Easy to Connect and Use
Connecting a Matterport tour to your Google Business Profile is a simple process.
Once added, it becomes a permanent feature of your listing and works automatically in the background to:
- Improve engagement
- Attract attention
- Build credibility
It is a one-time investment that continues working for your business every day.
A Long-Term Advantage
Unlike paid advertising, which stops the moment you stop paying, a virtual tour on Google Business Profile:
- Lasts for years
- Works 24 hours a day
- Helps new customers discover you
- Strengthens your online presence
It is one of the most cost-effective improvements you can make to your Google profile.
Frequently Asked Questions
Yes. Almost any business with a physical location can add a Matterport virtual tour to their Google Business Profile.
While rankings depend on many factors, virtual tours increase engagement and interaction, which can positively influence local search performance.
Once the tour is created, it can usually be connected to your Google Business Profile very quickly.
No. Virtual tours work directly in normal web browsers on phones, tablets, and computers.
Yes. If your premises change, the virtual tour can be updated or rescanned to reflect the new layout.
Improve Your Google Presence with a Virtual Tour
If you want to make your Google Business Profile more powerful and engaging, adding a Matterport virtual tour is one of the smartest upgrades you can make.
Get an instant quote for your business today: Virtual Tour Quote Calculator
Or contact our team to discuss the best option for you: Contact Page