10 Powerful Ways Irish Businesses Can Use Matterport Virtual Tours
Many Irish businesses think virtual tours are only useful for hotels or property listings.
But the reality is very different.
Matterport virtual tours are incredibly versatile and can be used in many creative and practical ways across different industries.
From restaurants to retail, from offices to event venues, virtual tours can become a powerful all-in-one marketing tool.
In this article, we show 10 smart ways Irish businesses can use Matterport virtual tours to grow online.
1. Showcase Your Business Online 24/7
The most obvious use of a virtual tour is to showcase your premises online.
A Matterport tour allows potential customers to:
- Explore your space at any time
- Understand your layout
- See your facilities
- Experience your atmosphere
It is like having an open day for your business, every single day of the year.
Learn more about our professional virtual tour services here: Virtual Tours Services Page
2. Improve Your Google Business Profile
Virtual tours can be directly connected to your Google Business Profile.
This helps to:
- Increase customer engagement
- Keep visitors on your profile longer
- Make your listing stand out
- Build trust and transparency
Google rewards businesses that provide rich, interactive content.
Adding a 3D tour is one of the best upgrades you can make to your online presence.
3. Enhance Your Website Content
A virtual tour can be embedded directly on your website.
This instantly makes your website:
- More interactive
- More engaging
- More professional
- More informative
Instead of static photos, visitors get a real experience of your business.
This can dramatically improve the overall impression of your brand.
4. Promote Private Hire and Events
For businesses with event spaces, virtual tours are a game changer.
They are perfect for:
- Restaurants with private rooms
- Wedding venues
- Function spaces
- Conference facilities
- Party venues
Customers planning events want to see exactly what they are booking.
A virtual tour makes that decision much easier.
4. Promote Private Hire and Events
For businesses with event spaces, virtual tours are a game changer.
They are perfect for:
- Restaurants with private rooms
- Wedding venues
- Function spaces
- Conference facilities
- Party venues
Customers planning events want to see exactly what they are booking.
A virtual tour makes that decision much easier.
5. Train New Staff
Virtual tours are not only for customers.
Many Irish businesses now use them internally for:
- Staff training
- New employee orientation
- Health and safety planning
- Layout familiarisation
New team members can explore the entire premises before even starting their first day.
6. Add Interactive Information with Mattertags
Matterport tours include a powerful feature called Mattertags.
These allow you to add clickable information points such as:
- Links to menus
- Product details
- Booking buttons
- Special offers
- Important notices
This turns a simple virtual tour into an interactive digital brochure.
7. Support Sales and Marketing Campaigns
A virtual tour can be reused across many marketing channels:
- Social media posts
- Email newsletters
- Paid advertising
- Website landing pages
- Google Business updates
Instead of constantly creating new content, your virtual tour becomes a long-term marketing asset.
8. Help Customers Plan Their Visit
Virtual tours help customers make decisions faster.
They can:
- Check accessibility
- See seating layouts
- Plan group bookings
- Choose tables or areas
- Understand parking and entrances
This reduces uncertainty and increases confidence in your business.
9. Stand Out from Competitors
In competitive markets, standing out online is crucial.
Most businesses still only use:
- Basic photos
- Simple websites
- Standard social media posts
A professional Matterport virtual tour instantly makes your business look more modern, transparent, and professional than competitors.
10. Long-Term Value for a One-Time Investment
Unlike paid ads that stop working when you stop paying, a virtual tour keeps working for years.
Once created, it can be used:
- On your website
- On Google
- Across social media
- For promotions
- For event bookings
It is one of the most cost-effective digital marketing tools available.
Which Irish Businesses Benefit Most?
Matterport virtual tours are ideal for:
- Restaurants and cafes
- Hotels and guesthouses
- Bars and pubs
- Retail shops
- Gyms and studios
- Offices
- Event venues
- Schools and training centres
- Property and real estate
If your business has a physical space, a virtual tour can help you promote it better.
To see real examples of our work, visit: Portfolio Page
Frequently Asked Questions
Virtual tours are used by restaurants, hotels, retail stores, offices, gyms, venues, and many other businesses that want to showcase their premises online.
Yes. Matterport tours can be easily embedded into almost any website or online platform.
Yes. Virtual tours increase engagement, time on site, and user interaction, which can have a positive impact on SEO performance.
A virtual tour can be used for many years. It only needs updating if your premises change significantly.
Yes. Tours can be shared directly on social media platforms, websites, and email campaigns.
Start Using Virtual Tours for Your Business
If you want a smarter way to promote your Irish business online, a Matterport virtual tour is one of the most powerful tools available.
Get an instant quote today: Virtual Tour Quote Calculator
Or contact our team to discuss your project: Contact Page