A first website that quickly became essential.
Coyne’s Gastropub went from having no dedicated website to managing table reservations and selling event tickets directly online. Bringing event sales onto its own website also removed the approximately 10% Eventbrite platform fee previously being paid on ticket sales.
Coyne’s was not looking for a website.
Before working with Advanced Solutions, Coyne’s Gastropub had no dedicated website. The business had already built a strong reputation through its food, atmosphere, events, local customers and word of mouth.
Michael and the team were not convinced that a website was necessary. The project therefore had to deliver genuine practical value rather than simply place the business online.
The finished website needed to feel like Coyne’s, make important information easier to find and give customers a simple way to interact with the venue before visiting.
A website designed around how restaurant customers actually make decisions.
The project was not treated as a decorative online brochure. The structure was planned around the information and actions that mattered most to potential customers.
The business challenge
Coyne’s needed its first professional online home without losing the character and established identity that customers already valued.
- No previous dedicated business website
- Initial uncertainty about the need for a website
- Important information was not available in one clear place
- No structured route from online discovery to reservation
- The finished experience had to feel authentic rather than generic
The website solution
Advanced Solutions created a responsive hospitality website that brought the venue, menus, contact information and reservation journey into one organised customer experience.
- Custom presentation aligned with the business
- Responsive experience across desktop, tablet and mobile
- Clear menu and venue information
- Prominent reservation and contact actions
- A flexible structure that could develop after launch
One website. Three stages of growing business value.
The website was designed with enough flexibility to respond when new customer behaviour and new business requirements became visible.
Establish the first website
Coyne’s received a professional digital home where customers could discover the venue, view information and contact the business.
Upgrade online reservations
Strong booking adoption exposed the limitations of the original contact form, leading to a professional reservation system.
Bring ticket sales in-house
Event ticket sales were integrated directly into the website, removing the approximately 10% Eventbrite platform fee previously applied to ticket sales.
Online bookings grew faster than the original process could manage.
The first version of the website included a straightforward reservation contact form. Customers could select their preferred date and time and send a request directly to the restaurant.
Customers began using it immediately. The new booking channel became so active that multiple people could request the same table or time before the Coyne’s team had manually confirmed each request.
Advanced Solutions replaced the basic enquiry process with a professional booking system. This gave the restaurant better control over availability and reduced the risk of overlapping reservations.
Bringing concert and event ticket sales directly onto the website.
Coyne’s regularly hosts concerts and live events. Tickets had previously been sold through Eventbrite, with the platform taking approximately 10% from ticket sales through its associated fees.
After seeing how successfully the website handled restaurant reservations, Michael returned to Advanced Solutions with another question: could event listings and ticket sales also be managed directly through the Coyne’s website?
We integrated a complete event and ticketing system that allowed customers to discover upcoming events and purchase tickets directly from Coyne’s. This removed the Eventbrite platform fee, gave the business greater control and kept the complete customer journey within its own website.
10% fee
removed
How the website became part of the business.
The strongest part of the Coyne’s story is how the project continued to evolve. What began as a first website developed around real customer behaviour and genuine operational needs.
We had always operated successfully through our reputation, regular customers and word of mouth. We did not feel that we needed a website just for the sake of having one. What changed our view was seeing that Advanced Solutions understood the business and could create something that actually reflected Coyne’s.
Customers started using it very quickly. In a way, the original form worked almost too well because several people could request the same table or booking time before we had confirmed everything manually. It showed us that people genuinely wanted an online booking option.
We needed something that gave us better control over availability and reduced the chance of overlapping requests. Advanced Solutions reviewed the issue and developed the booking process further rather than leaving us to work around the limitations of the original form.
We host concerts and other events, but selling tickets through Eventbrite meant losing approximately 10% of the ticket value through platform fees. After the restaurant booking system had worked so well, we asked Advanced Solutions whether ticket sales could also be handled through our own website. They integrated the event system so customers could purchase directly from us without the Eventbrite platform fee.
It is no longer simply a place where people can read about Coyne’s. It supports reservations, promotes our events and allows us to sell tickets directly. It has become a useful part of how the business operates, and Advanced Solutions has continued to improve it whenever a new requirement has come up.
More than a website design project.
The Coyne’s project demonstrates how a flexible website can continue creating value as customer behaviour and business priorities change.
First professional digital presence
Coyne’s gained a dedicated website that reflected the business and brought important customer information together.
Better-controlled reservations
A professional booking system replaced the original form after strong adoption created overlapping table requests.
Direct event ticket sales
Customers can purchase event and concert tickets through the Coyne’s website instead of an external ticketing platform.
Approximately 10% Eventbrite fee removed
Bringing ticket sales onto the Coyne’s website removed the platform fee previously taken from each ticket sold through Eventbrite.
“We never had a website and nor were we interested in one, but Denis and his team at Advanced Solutions were able to put together a website which reflected what we do for a price we liked, and we are more than delighted with the package. 5 stars from us at Coyne's Gastropub and continued success in the future guys!”
A flexible website built to solve real business problems.
The Coyne’s project combined web design, WordPress development, reservations, ecommerce functionality and ongoing technical support.
Restaurant Website Design
Hospitality websites focused on menus, bookings, events and customer decision-making.
02WordPress Development
Flexible websites that can expand as new functionality and business requirements emerge.
03Online Ticket Sales
Ecommerce functionality allowing products, services or tickets to be sold directly through the website.
04Ongoing Website Support
Continued improvements as customer behaviour and operational needs develop after launch.
Need a website that can become part of how your business operates?
Advanced Solutions creates websites that combine professional design with bookings, enquiries, online payments, event ticketing and the flexibility to develop as new requirements emerge.