From a candle-making idea to a brand built for online and in-person sales.
Advanced Solutions helped Aura Bliss create a complete customer-facing brand, combining a Shopify ecommerce store, product presentation, printed marketing materials and a consistent physical retail presence.
A strong product idea needed a complete brand around it.
Aura Bliss began as a small, family-run Irish business creating handmade soy candles, wax melts, soaps, gift sets and decorative wax bouquets. The products had personality and clear gifting appeal, but the business needed a professional identity and the infrastructure to present and sell them consistently.
The project was broader than building a website. Aura Bliss needed an identity customers could recognise online, at its shopping-centre stall, on printed materials and when receiving an order.
Advanced Solutions brought these individual requirements together as one connected branding and design project.
One brand designed to work wherever customers discover it.
The solution had to connect ecommerce, product presentation and physical retail rather than treating each item as a separate design task.
The business challenge
Aura Bliss needed the professional foundations of an established retail brand while remaining warm, handmade and personal.
- No complete visual identity across customer touchpoints
- No dedicated online store for browsing and purchasing
- Products needed clearer and more consistent presentation
- Physical stalls required stronger visibility and branding
- Printed materials needed to support trust and repeat custom
The connected solution
Advanced Solutions created a complete brand system that carried the same visual language from Shopify to the shopping-centre stall.
- Logo, colours, typography and overall brand direction
- Responsive Shopify ecommerce website
- Product imagery and promotional graphics
- Table banners, roller banner and business flyer
- Thank-you, feedback and customer communication cards
One project. Three connected parts of the customer journey.
Each stage was designed to strengthen the next, giving Aura Bliss a consistent presence before, during and after a purchase.
Build the identity
A complete visual direction established how Aura Bliss should look and feel across every customer-facing format.
Launch the online store
A Shopify website gave customers a professional place to browse collections, understand the products and purchase online.
Strengthen physical retail
Branded displays, banners, flyers and customer cards brought the same identity into shopping-centre and market sales.
A Shopify store that gave the brand a professional online home.
The website was designed around the calm, premium and gift-focused character of Aura Bliss. Customers could move naturally between candles, wax melts, soaps, bouquets and seasonal collections without the shop feeling crowded or difficult to use.
Product presentation, collection structure, mobile usability, checkout and essential SEO foundations were considered together from the start.
The physical display became an extension of the online brand.
Aura Bliss also sells directly to customers in shopping centres and at pop-up locations. The stall therefore needed to communicate quality immediately, even when customers had never encountered the brand online.
Consistent design across every customer touchpoint.
Each piece had a practical role, from attracting attention across a shopping centre to encouraging feedback and helping customers remember the website after visiting the stall.
The first three months showed that the brand could work across several sales channels.
The early period combined online visibility, in-person selling and new product development. The strongest signal was not one isolated metric, but the way each part of the brand began supporting the others.
Wax bouquet sales accelerated
The business reported an approximately 300% increase in sales after introducing its wax flower bouquets as a distinctive gifting product.
New trade opportunities emerged
The professional product presentation supported conversations with florists, cafés, gift businesses and other potential wholesale partners.
The brand became consistent
Customers encountered the same visual identity across the Shopify store, social channels, packaging, printed materials and physical stall.
From initial launch materials to a functioning multichannel retail brand.
Advanced Solutions did not operate every part of the business or generate every sale. Our role was to build the brand, ecommerce platform and sales materials that helped Aura Bliss present itself professionally across online and in-person channels.
€35,000+ combined sales
Client-provided records show more than €35,000 in combined online and in-person sales across the business.
Established retail presence
Aura Bliss developed a regular shopping-centre presence supported by branded displays and promotional materials.
5.0 Google rating
Customer feedback built a strong trust signal for people discovering the brand online or after an in-person purchase.
Wholesale-ready presentation
Product catalogues, imagery and branded materials gave Aura Bliss a clearer foundation for retail and wholesale conversations.
“Advanced Solutions actually came recommended to us when we were looking at creating an online store for Aura Bliss, and they really didn’t disappoint. The Shopify website turned out even better than we expected and finally gave the brand a much more professional feel online.
They also designed our banners, product cards and other promotional material, so everything now feels consistent and properly branded. Since launching the website, we’ve noticed a lot more interest in the products, more enquiries coming through, and customers regularly commenting on how nice and easy the shop is to use.”
More than a Shopify website design project.
Aura Bliss shows how a small product business can appear more established when its digital store, visual identity, packaging and physical retail presentation all support the same customer experience.
Professional digital presence
The brand gained an ecommerce home where customers could browse, understand and purchase products.
Stronger visual recognition
Consistent identity across online, printed and physical materials made Aura Bliss easier to recognise.
Better customer experience
Clear shopping journeys and thoughtful post-purchase materials supported trust and engagement.
Room for continued growth
The Shopify store and brand system can support new collections, campaigns, locations and wholesale activity.
A complete launch built across ecommerce, branding and visibility.
The project combined several Advanced Solutions services, planned as one connected customer experience.
Ecommerce Website Design
Shopify and WooCommerce stores designed around products, trust, mobile shopping and checkout.
02Branding & Graphic Design
Consistent visual identities and branded materials for digital, print and physical customer touchpoints.
03SEO Optimisation
Search-friendly website structures, metadata, product content, internal linking and technical foundations.
04Branded QR Codes
Custom QR experiences connecting printed material and physical locations with useful digital destinations.
Need a brand and online store that feel ready for real customers?
Tell us about your products, current brand, sales channels and plans. We can help connect the website, design and customer journey into one professional presence.