McNulty Performance SEO Project
A complete website and SEO project built to organise a broad leadership and performance offering, strengthen organic discovery and give articles, podcasts and video a clearer role in the digital platform.
A clearer digital platform for expertise, services and long-term search growth.
McNulty Performance works with leaders, teams and organisations across executive coaching, leadership development, wellbeing and performance transformation. Its previous website no longer reflected the scale of the organisation or made the full breadth of expertise easy to understand.
The project combined a complete redesign with SEO architecture, content organisation and technical improvements. The wider McNulty Performance website project shows the broader design work, while this page focuses on the SEO layer and how the platform was structured for continued development.
The SEO work built into the project.
Rather than treating optimisation as a separate add-on, search structure and content planning were integrated into the website itself.
Information architecture
Leadership, coaching and performance services were reorganised into clearer relationships for visitors and search engines.
Content ecosystem
Articles, podcasts, videos and resources were connected into a stronger thought-leadership platform.
On-page SEO
Priority pages received stronger headings, metadata, supporting copy, internal links and calls to action.
Technical foundations
Responsive development, performance work and improved templates created a stronger base for crawling and user experience.
A website designed to present expertise more clearly.
The redesigned platform gives services and thought leadership a more structured, professional and scalable presentation.
Project snapshot
Need a stronger website and search presence?
Tell us what you want the website to achieve and we can shape the right SEO, content and technical approach around it.
